Help protect your gum health with Colgate Total Active Prevention Gum Protect Whitening Toothpaste. Colgate Total Gum Protect Toothpaste offers a patented solution that helps prevent 5 signs of early gum disease including gum inflammation, redness, bleeding gums, irritation, and gum sensitivity. Colgate Total Gum Protect features an SLS free formula and is specifically formulated to be gentle on gums. The rich, dense foam offers robust coverage for those focused on gum care. Plus, this minty gum care toothpaste eliminates 100% more bacteria* to help prevent signs** of early gum disease. Colgate Total Active Prevention Gum Protect Toothpaste is more than just a gum toothpaste—it also helps fight bad breath, cavities, plaque bacteria, and gingivitis. This whitening toothpaste is also 2x more effective at fighting bacteria*, a root cause of many common oral care problems**. Feel secure knowing that Colgate Total Active Prevention Gum Protect Toothpaste has your gum care needs covered for a healthy and confident smile. *plaque bacteria vs. a non antibacterial fluoride toothpaste after 4 weeks of twice daily use **such as cavities and gingivitis