Arm & Hammer Sensitive Teeth & Gums Toothpaste give your sensitive teeth the extra care they need. It's the safe way to get maximum relief without a prescription for sensitive teeth. Arm & Hammer Sensitive has a low abrasion formula that provides gentle cleaning and whitening with effective sensitivity relief. The fluoride cavity protection and enamel strengthening formula removes more plaque in hard to reach places than a non-baking soda toothpaste and helps to control tartar. It's naturally powered by Arm & Hammer Baking Soda for healthier teeth and gums*. The baking soda neutralizes acids that weaken and erode enamel. And, the gentle power of baking soda helps whiten teeth as well. It's safe, it's gentle and most importantly, it's effective in cleaning your teeth and maintaining healthy gums* while providing relief from tooth sensitivity and building increasing protection against sensitivity. Includes twelve 4.3 oz. tubes of Arm & Hammer Sensitive Teeth & Gums Toothpaste. Versatile and affordable. Gentle yet powerful. For generations of families, Arm & Hammer Baking Soda has been the standard of purity, and a trusted household staple in millions of cabinets and pantries. Our toothpastes and many of our personal care products are made with Arm & Hammer Baking Soda, delivering the quality you can count on, from the brand you trust. *when used as part of a complete brushing routine.