Created in 1993, Big Hammer swimbaits, or "Hammers" as they are affectionately known, are easily recognized by the original Big Hammer Square Tail™ design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action - even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only looks great but also has the perfect balance between durability and action. Freshwater or saltwater - tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer".