Vita-Soothe Aloe & Oatmeal Shampoo is designed for a dog or cat that has itchy, scaling or sensitive skin. This shampoo will clean and soothe as it improves skin and hair. Vita-Soothe is a natural product without harsh chemicals that uses soothing aloe, the whole natural goodness of oatmeal, along with vitamins and emollients to restore moisture to your pet's skin. It does so with a hypoallergenic formula that utilizes gentle ingredients with your pet's hair and skin in mind. Vita-Soothe is a detergent and soap-free formulation. It can be used as often as necessary and will not strip the coat.