ABC Arc Mat is the best way to learn foundational literacy skills for kids ages 3+! What makes this set special? The ABC Arc Mat is designed to grow with kids as they learn and grow, from when they're just learning the alphabet to when they're spelling words and learning phonics! That's years of hands-on learning with just one set! What skills are kids learning? Letter matching, recognition, and sounds, ABC order, spelling, word-building, phonics, and fine motor skills. This set is perfect for phonics games, word games, reading games, and more. At Educational Insights we've been helping kids learn through play for 60 years. We work with experts in distinct fields to ensure that our products are the very best they can be. Our award-winning, best-selling toys and games—Kanoodle®, Design & Drill®, Playfoam®, GeoSafari®, and more—spark new interests, unleashing limitless possibilities.