EFFORTLESS NURSING: Our Effortless bra is lightweight, super stretchy and soft for all day and night wear. Designed to feel like you're not wearing anything at all, this bra makes nursing effortless with its deep V-neck pulldown design. The adaptable & stretchy fabric is created to move with you from maternity, breastfeeding and beyond.
WHY YOU'LL LOVE IT: Our clip-free, pull-down design for quick, convenient, stress-free, and effortless nursing access is just the beginning. We made this ultra stretchy, low tension elastic straps for comfortable pull-down access. This maternity-through-nursing bra adjusts and flexes with you and can accommodate your changing band and cup size with our custom five row extended back closure.
ALL DAY AND NIGHT COMFORT WEAR: Our ultra soft and ultra stretchy breathable bra is made to the OEKO TEX safety standard which tests over 1000 harmful substances. It is gentle on sensitive skin and offers a cloud-like cooling effect and flexes with your fluctuating cup and band size throughout pregnancy and breastfeeding.
RESEARCH-BACKED DESIGN: We've designed our bra with an IBCLC (International Board of Lactation Consultant Examiners) lactation expert to help mitigate common breastfeeding problems. The Effortless Bra has gentle support with a longline wireless wide underbust band to minimize constriction to prioritize your breast health and the featherlight barely-there design enhances air circulation to minimize complications, all while prioritizing your comfort too.
AWARD-WINNING COMFORT BRA: Our Effortless Bra has won awards such as "Best Comfy Bra" by Pregnant Chicken. Make marathon nighttime nursing - EFFORTLESS!
OWNING OUR BODIES WITH CONFIDENCE: We know that the changes women's bodies go through aren't always talked about—but they should be. It's not always pretty, and it's definitely not always easy. But we're here to make those changes as awesome as they can be!