Why jojoba-based skincare? Jojoba is not an oil but a liquid wax ester that is the closest botanical match to our skin's natural oil. It is able to carry the active natural ingredients within each of our products deep into the skin. Pure first-press, extra virgin. No synthetic pesticides or harmful chemicals used. No synthetic fragrance, no Sulfates SLS or SLES. Suitable for all skin types, including sensitive skin. Fast and easy to absorb into skin of all ages. Can be used in the morning or night. Non-comedogenic, won't clog pores.