Did you know baby's skin is 30% thinner than ours? so it's no surprise that it's more vulnerable to damage and dryness. Their skin barrier is weaker, too, which makes baby's skin lose moisture up to five times faster. That's why we created our baby dove rich moisture baby bar. It's formulated to offer more than just mild cleansing: it helps replace the moisture and essential nutrients lost during bathing, all with a specially developed fragrance for baby's delicate skin. Gentler and more nourishing than any other baby soap bar, our baby bar has a hypoallergenic and pH-neutral formula that's ophthalmologist, dermatologist and pediatrician tested. With a pH-neutral formula and enriched with our 1/4 moisturizing cream, our baby bar keeps your baby's skin feeling extra soft and helps prevent the dryness that other ordinary baby soap bars can cause. And with a delicate fragrance, you can simply just enjoy those special bath time moments, knowing you're giving your little one's skin the care it deserves. Love the baby dove rich moisture baby bar? try pairing it with our baby dove rich moisture baby lotion or baby wipes to help retain moisture in baby's skin all day long.Ordinary Soap-Based bars without skin-essential nutrients.