Beautiful HDR color and contrast With a wide array of colors and High Dynamic Range (HDR) technology, your favorite content will burst to life on screen. Every scene is analyzed and processed to make colors and shadows even more natural and precise, so picture quality is closer than every to real life. Rediscover every detail See picture quality full of rich, real-world detail and texture, powered by X-Reality PRO. Each scene is analyzed, and every pixel is enhanced to refine the image, reduce noise, and bring out exceptional clarity in everything you watch. Smooth and clear, even in fast scenes TV that keeps up with real life. Motionflow XR refresh rate technology keeps movement smooth and clear, allowing fast moving action sequences in sports, movies, and gaming to be seen with lifelike clarity. The entertainment you love. See 700,000+ movies and TV episodes, plus live TV, all in one place. brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy – just ask Press the Assistant button on your remote and try saying “find action movies” to search across your favorite apps.1 Thousands of movies and shows at the sound of your voice Your TV is now more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?" Even get answers on screen, control smart home devices, see security cameras, and more. Press the Assistant button on the remote to get started. All your favorite streaming apps in one place Sony TVs give you access to all your favorite streaming apps in one place, including Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, HBO Max, Peacock, and many more. Get access to all your favorite movies and TV shows in a simple, easy-to-navigate interface and use Assistant to quickly find new content to watch. Family-friendly smart TV Discover a fun collection of movies and shows for the whole family. Create a Kids Profile that helps you guide children to age-appropriate content on streaming apps so they're not watching something they shouldn't be. Pick from a selection of playful avatars and themes, set parental controls to restrict what streaming services are shown, limit watching time, and even set bedtimes.