Unique / valuable accessories in every product box: professional carrying strap, leather-like case, and cell phone camera adapter for seamlessly connecting the analog magnification of a binocular to the digital world of a smartphone. Scope of accessories = price advantage over competition of $50 (or 30-40%).
Best in class materials (eg robust & durable magnesium housing)
Short hinge / bridge design for maximum ergonomics (eg one handed use)
Fully multi-coated lens coatings Best in class materials