Featuring a matte screen for a print-like finish, Pantone Validated colors, and a slim customizable bezel that looks like a gallery frame, the TV for art lovers has access to curated works from top-tier galleries and museums to blend into any style or décor. Samsung Vision AI powers superb picture, sound and personalized TV experiences.

Features

Modern Frame Design
A sleek and elegant design that looks like real art that's a statement piece for any room. Customize it with a variety of bezels to match your décor and personal style. It has a slim design that mounts flush to the wall, so it can easily blend with real art in a gallery wall. Plus you can say goodbye to cluttered device cables — just a single cable is needed to connect to the One Connect Box, where all your devices and power are plugged in

Art Mode
The Frame transforms into a stunning piece of art when you're not watching TV. Select from the thousands of pieces from the curated Art Store collection, featuring works from world-renowned museums, galleries and artists — or enjoy a free, rotating selection of over 370 pieces each year, selected to match each season. You can also upload your own artwork or photos for a more personalized collection. Finish the look with the various mat styles and colors complementing the art and integrate it with your décor

Artful Picture Quality with QLED
Enjoy vibrant colors when you're watching TV and appreciate lifelike art when you're not. Discover subtle details, enhanced contrast, and rich blacks that make your content come alive; and dive into accurate, vivid color expression so you can experience art as you would in a museum

Samsung Vision AI
Welcome to a new era of television—now the TV is tailored to you. Our AI processor enhances picture and sound quality, ensuring all your content is upgraded to stunning resolution with optimized audio. Plus, now you have the ability to interact with what you watch: get real-time translations of what you're watching with subtitles in your language, control your TV with hand motions while wearing a Galaxy Watch, and more.

Anti-Reflection with Matte Display
See your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has a subtle, matte texture, specifically designed to make your favorite works look like a real print. Tiny details are revealed so you can enjoy your favorites like you're seeing it a gallery or museum. Plus, you can watch your favorite shows or movies in bright rooms without distracting reflections.

Motion Xcelerator 144Hz
Play your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds, so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology, it supports VRR games at up to 4K 144Hz, providing incredible performance for your favorite games

Customizable Frame
Your home, your style. Discover our collection of magnetic bezels designed to enhance your space and décor. You can mix and match a variety of colors and finishes, such as teak, brown, white and metallic gold. With these bezels and its Matte Display, the TV will look like it belongs in a museum.

Slim-Fit Wall Mount Included
Mount The Frame flush against the wall, just like a picture, to create the illusion of an actual piece of art. With minimal gap between the TV and the wall, it blends seamlessly with your art collection and paintings. Plus, it keeps the design uncluttered since there's just one sleek cable connected to it.

Motion + Brightness Sensor
Show art only when it matters. The screen automatically lights up when someone walks into the room and turns off when they leave to save energy. Artwork will always look true-to-life, as a sensor adjusts brightness and color temperature based on the ambient light.

Endless Free Content / One UI Tizen
Watch 2,700+ free channels, including over 400 premium Samsung TV Plus channels and free streaming apps on a user-friendly smart TV platform that you can personalize. Stay updated with live national and local news, sports, movies, music, kids' shows, Kcontent and reality TV—all for free. Plus, play your games, follow recipes or binge-watch shows from your favorite streaming services with just a few clicks. Get 7 years of automatic OS updates so your TV stays up to date