Strike King's Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever They also feature Strike King's exclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite. The lifelike feel of the soft body and the taste of the extra salt cause fish to hold on longer. The soft texture is more flexible for better action and enables better hook penetration for a higher hook-up ratio. You will catch more fish using Perfect Plastics