【DARUMA Brand】 Chozaemon, founder had kept on being particular about manufacture of sewing thread and given DARUMA mark to only quality products. Spreading by mouth to mouth, a lot of people had stock DARUMA thread in their sewing box. The mark of trust has passed away from hand to hand more than 100 years since foundation of YOKOTA. We will make thread that pleased with all of you today to let you love DARUMA for long time. 【What Sashiko?】 "Sashiko" is a type of stitching method used to embroider cloth. In the past, Sashiko was applied to clothing out of practical need, as clothing was precious and would be repaired and reinforced countless times to increase its durability. In Tohoku, especially, unique techniques were developed to combine multiple clothing for insulation to endure the cold winters. Since then, Sashiko has evolved through the ages into an art form to create beautiful designs using the combination of threads. The classic Sashiko design is to draw lines with white threads on blue cloth, and its rustic elegance is impressive. Sashiko, which was born out of practical necessity in life is the perfect symbol of "Beauty in Utility".