Introducing the Combination Mens/Womens (US sizes)  Brannock Device. Measures men lengths 5-15 widths 3A to 3E women's length 4-14  width 4A-E. Combines the standard men and women's sizes in one device. Easy to  read colored areas distinguish the men's sizes from women's. Genuine Brannock  brand Combination foot-measuring/ shoe-fitting Brannock Device, Made in USA.  Reject if device you receive is not Genuine Brannock brand. Very solid, high-  quality, durable. Made of metal. Why Heel-to-Ball Is Essential This  illustration shows two feet which are the same length, but each require  different size shoes. There are different fittings for short-toed feet and  long-toed feet. Proper shoe-fitting incorporates not only overall length  (heel-to-toe measurement) but also arch length (heel-to-ball measurement).  Shoes are designed to flex at the ball of the foot. Correct fitting properly  positions the ball joint in the shoe and provides room for the toes so they  are not confined. Full instructions cover simple steps to finding the correct  measurement. Read more Read more A great baby or 1st birthday gift idea for  grandparents! Will be appreciated and used for years. Parents can save time  and effort by measuring children at home. No more dragging all the kids to the  mall. The indestructible Brannock device will last their whole childhood and  beyond.