The all new cell phase takes PUMA's cell technology and uses it in a previously unseen way. The tooling features a comfortable eva with bold branding shown on the lateral forefoot. The heel features a sculpted, generously sized cell unit to provide stable cushioning, bold color, and add flare to the shoe. Rubber coverage on the outsole provides traction and control. The upper features a Fresh mix of materials, while a valuable suede heel cap adds a premium feel. Formstrip branding ensures brand visibility.