Ultra Pure Fish Oil 700 (formerly Ultra Pure Fish Oil 360mg/240mg) is formulated to provide a higher concentration of EPA and DHA per softgel. Fish oil provides protection and maintenance of the normal function, fluidity and health of cell membranes. The essential fats EPA, DHA and Omega 3 fatty acids help maintain and support soft tissue and connective tissue. Fish oil helps promote cartilage and joint function and relieves mild mood changes and cramps associated with the menstrual cycle. Fish oil helps maintain platelet aggregation levels that are already in the normal range. Ultra Pure Fish Oil 700 softgels have a pleasant natural lemon flavor. Vital Nutrients mission is to manufacture superior quality nutraceuticals that exceed both industry and government standards and provide clinically effective results. They provide over 200 science-based and clinically effective products. They have a comprehensive quality assurance program to ensure that purity and potency is consistently met on every product that they manufacture. Vital Nutrients uses independent U.S. ethical laboratories to test all raw materials and finished products. Each raw material is tested, regardless of origin, for purity and potency. All finished products are tested through a real time stability protocol for expiration date validation. They are an FDA Inspected facility that exceeds FDA cGMPs, and a member of the NPA.