When you're itching like crazy, the longer you have to wait for relief the crazier you get. So keep GOLD BOND Medicated Rapid Relief Anti-Itch Cream in your first aid kit. From insect bites to poison ivy, this maximum strength formula delivers 2x the itch fighting medicines. It delivers two itch relieving ingredients plus aloe and vitamin E to soothe and calm your skin fast. It's steroid-free and hydrocortisone-free, but still makes you care-free.