Deva Nutrition is excited to introduce its higher potency Vitamin D supplement that provides 2400 IU of vegan-suitable vitamin D per tablet. Scientists have found that people who live in cool climates -whether omnivore, vegetarian or vegan- are more prone to lower Vitamin D levels due to insufficient sun exposure. All this is in spite of the fact that some fish contain vitamin D and, most milk, cheese, and ice cream are fortified with Vitamin D for those who follow an omnivore or a vegetarian diet. For vegans rules are the same. People who do not get adequate sun exposure or Vitamin D fortified/rich foods should be more careful about Vit D supplementation.* People with limited sun exposure and darker skin may also consider supplementation, especially if they are homebound and live in Northern Latitudes.* DEVA Vitamin D is 100% animal free, and guaranteed for purity, freshness and labeled potency. Remember all DEVA Products are 100% vegan, vegetarian and are registered by the Vegan Society, the non-profit organization that actually invented the word "vegan".